My favourite brand is "Apple". It is a combination of simplicity and perfectionism. Apple is part of the natural word which represent the high tech manufacturing. Here is the unification between nature and intelligence manufacturing, the knowledge and desire; it is indistinguishable!
I like two of apple ways of branding which connect to each other:
1-In latest few years: We do not speak about our product’s features, but you cannot imagine how far it will take you using them; better family, better education, better work… it is art, it is poem, it is love…
Sample: http://www.youtube.com/watch?v=1mYCIKTX0ug&feature=share&list=UUKB83fAKU3YoXXuGDH5B1YA
2-The former: to the crazy ones, you can agree or disagree with them, but you cannot ignore them, because they push the human race forward; think different. You are unique individual and using Apple products will get your internal strengths out to the world.
Sample: http://www.youtube.com/watch?v=nmwXdGm89Tk&feature=share
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